Why you need brand guidelines and what should they include
What are brand guidelines? Also known as a brand style guide or cheat sheet, brand guidelines are a reference point for anyone to understand who you are, what...
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Take a breath and catch up on the latest from the team at Oxygen
Rebranding – what’s the real risk?
A few weeks back, we asked a simple question on a LinkedIn poll – “When rebranding, what’s the biggest mistake organisations make?” The answers were telling, but not in the way...
The Impact Files: S2, E7, Dogs, sustainability & the power of professional standards, with Jay Light, PACT Dogs
How can a small organisation shape an entire profession? That’s the question Ned Wells and Ruth Davis explore with Jason Light, Director of PACT Dogs...
The Impact Files: S2, E6, Responsible workplace supply and smarter procurement, with Darren Aston, MD, Aston and James
🎙️ In this episode, we hear from Darren Aston, who runs Aston and James, a family business that has spent 35 years helping organisations make...
The Impact Files: S2, E5, PR recruitment, and changing the world with tiny actions, with Dean Connelly, Founder, Latte
This week, Ned Wells and Ruth Davis are joined by Dean Connelly, founder of LATTE recruitment, a specialist agency working across the communications sector in...
The Impact Files: S2, E4, Employee ownership and purposeful recruitment, with Nick Billingham, MD, Charity People
In this week’s episode, we’re joined by Nick Billingham, Managing Director of Charity People | B Corp, a recruitment firm dedicated to serving the charity...
The Impact Files: S2, E3, The power of communications in uncertain times, Amanda Powell-Smith, CEO, Forster Communications
In this week’s episode 🎙️ we chat with with Amanda Powell-Smith, CEO of Forster Communications, a purpose-led agency working at the intersection of communications, sustainability,...
The Impact Files: S2, E2, Sustainable packaging and the power of purpose, with Josh Pitman, MD, Priory Direct
Meet Josh Pitman, Managing Director of Priory Direct — a sustainable packaging supplier — and a kite surfer turned accidental entrepreneur. Priory Direct is a...
Sustainability has a communications problem
The word ‘Sustainability’ has become dirty – ironically. Say it and people yawn, the shutters come down and you lose them. And this isn’t due to a...
In conversation with Ruth Davis – Oxygen’s Strategic Engagement & Impact Lead & Co-Founder
We caught up with our co-founder and Strategic Engagement & Impact Lead, Ruth, to learn more about her background, working at Oxygen, and what impact...
What to *actually* include in your charities’ annual report
The annual report has a bit of an image problem. Too often, it’s seen as something you produce because you have to: a compliance exercise, a box ticked, a document...
Purpose – the quiet power behind today’s strongest brands
It’s fair to say that in recent years, the marketplace has changed substantially when it comes to the types of brands standing out. Instead of...