We’re not your average agency
A curated team of creatives and strategists, we work with passionate brands that are shaping the future for the better. From building beautiful, sustainable websites, to designing impact reports that make waves, we’re driven by a shared passion for purpose. And we bring that energy to every project we take on. We work with you, not just for you, as we design brands, websites and reports that are as unique as your mission.
Brand
Collaboration and co-creation
Great work comes from great collaboration. That’s why we’ll work hand-in-hand with you to ensure that your project is a true partnership, where your vision and our experience come together to create something amazing.
Digital
Conversations not presentations
No-one knows your brand better than you. Our process is all about open communication, so your voice is always heard. By staying connected, sharing ideas and being open to feedback, we ensure that we’re all on the same page at every step. The result? Work we’re all proud of, that makes an impact.
Campaigns
Straight talking
You can trust us to give you our honest thoughts on the best approach for your organisation. Our team isn’t afraid to share our opinions , even if it means challenging ideas or offering something bolder, ensuring that every decision is rooted in what’s best for your brand and your goals.
Brand
Next level know-how
You need your creative partner to understand what makes you tick, so diving deep into your brand is a non-negotiable in our projects. With decades of collective experience in the world of communication and design, we blend our knowledge with a deep understanding of your brand, delivering projects that capture your values.
Digital
Partnerships with common values
Whether you’re a non-profit, a social enterprise, or a company with a cause, we only do work we believe in, and we know that the best projects are built on shared values. When we’re on the same page about what matters – creativity, sustainability, accessibility and inclusion – the collaboration feels seamless.
The people who make it happen
As the Managing Director of Oxygen, I bring over 18 years of marketing expertise, combining a passion for purpose with a proven track record of creating impactful brand stories. Having worked across both in-house and agency environments, I’ve developed and executed transformative campaigns for global brands like P&G, Delta Airlines, Barclays, and Nissan. Since 2019, I’ve shifted my focus to the mission-driven sector, where I partner with organizations to understand their core values and craft communications strategies that accelerate the achievement of their objectives. I am driven by the opportunity to inspire, connect, and innovate, constantly seeking new ways to create meaningful impact for both clients and communities.
I'm a multi-disciplinary designer, with many years of experience designing graphics with impact and seamless user experiences. I started my career designing consumer products, but have since worked on a diverse range of projects from leading brand refresh projects for global organisations to website re-design and creation, both for startups and large companies such as WWF, Motorola and Pyrex. I'm is passionate about the use of design as a tool for positive social change, and with particular interest in projects tackling racial inequality and children’s social care. Recently I was appointed as a Trustee for the new charity Board Racial Diversity UK, working to improve representation within the UK charity sector.
I’m a sustainability communications specialist and project manager with a passion for helping organisations share their impact. Over the years, I’ve led global projects, from brand explorations and website builds to impact reports and messaging strategies, ensuring everything runs smoothly, on time, and within budget. With a Distinction in MSc Sustainable Development from the University of Sussex, I’m driven by the power of clear, compelling communication in shaping a sustainable future. I’m also the volunteer Regional Engagement Coordinator at Clean Creatives and I’m invested in seeing a healthier, happier and kinder planet.She is also the BCorp lead for the Oxford HR Group, with a qualification in measuring social impact from the School for Social Entrepreneurs.
I'm a multi-disciplinary graphic designer, joining the Oxygen team in 2022. With a BA (Hons) in Graphic Design from The University of Edinburgh, I’m passionate about all things design and technology, exploring how these can be used as a force for good. My main areas of interest lie in climate action and sustainability, and I bring a rich and playful design process to Oxygen, creating effective and meaningful solutions that thrive across digital and print.
I'm a communications professional with an MA in Diplomacy and Foreign Policy from City, University of London. My experience has cultivated my skills in project management along with content creation. At Oxygen, I enjoy leading multiple projects, translating client needs into clear plans, creating impactful content across our social platforms and supporting our creative teams. I'm passionate about the environment and believe in the power of communication to drive positive change for people and the planet.
For over a decade, I’ve been crafting impactful communication strategies that bridge the gap between a brand’s vision and mission and their audience’s needs and desires. I’ve had the pleasure of working with brands like Ikea, WWF, Charity People, Visit Sweden and Trafalgar Travel, in addition to an eclectic mix of small businesses and creative agencies. I believe in the importance of protecting the rights of all people and the planet we call home, which is why I am committed to working with businesses on a mission to make the world a better place. My recipe for an effective communication strategy is to mix the art of storytelling with the science of behavioral psychology and a healthy splash of emotional intelligence. As a certified Social & Emotional Intelligence Coach, my focus is on creating messaging that connects, inspires and motivates. Because at the end of the day, it’s not about B2B, or B2C, or internal comms. It’s about people communicating with people.
As Oxygen’s copywriter, my passion is crafting compelling narratives. Having graduated with firstclass honours in Journalism, my natural inquisitiveness has seen me write across a wide variety of subject areas, from music and sports to food and travel. I love getting to the heart of each and every business that I work with, priding myself on producing copy that epitomises their beliefs and motivations. More recently, I’ve written for a purpose-driven business aiming to tackle climate change. Whether it be social media, blog posts or landing page copy, I hope to use my work to champion more organisations that are making the world a better place.
I'm a dedicated, ambitious and efficient designer with a project-based mindset, continuously developing new skills and staying updated on the latest graphic design techniques and technologies. My design journey began in a Liverpool marketing agency, where I gained extensive experience in both print and digital projects. Today, I work as a freelance graphic designer, passionate about editorial design, photography, and sustainable lifestyle. Raised in a house where nature was always on the top of mind, I'm proud to be able to work with people who value eco-friendly solutions in everyday life as well as at work.
Woof
Woof
Designing a better world
Accessibility
We pay careful attention to the needs of different groups and design content that is accessible to all.
Inclusivity
With our global reach, we’re very familiar with societal and cultural differences and we ensure our language and visuals include everyone.
Sustainability
Communications, both print and digital, have a big carbon footprint. We can help you make sustainable choices.
FAQs
What is a purpose-led design and communications agency?
It’s an agency with a difference. We are in this because we care deeply about creating a better world and believe that through impactful design and communications, we can help mission-driven organisations achieve this. We do everything you would expect from a design agency – digital, branding, content creation and management, employer branding etc. but exclusively for organisations that are led by their positive social and environmental impact.
What type of organisations do you work with?
We work exclusively with purpose-led organisations, those committed to making the world a better place. In particular we work with clients whose mission is aligned with the Sustainable Development Goals.
What are your areas of expertise?
Impactful digital design and content is at the heart of what we do. We love enhancing a brand’s story and visual identity so its mission reaches the right audiences – be that through a report, a new website or a suite of marketing communications. We strongly believe that good design can change minds, but great design can change the world.
How do you ensure your work is inclusive, accessible and sustainable?
We embed sustainability, inclusivity and accessibility principles from the very start of our process, to ensure our work delivers on our commitments to people and planet.
We’ve written a Guide to Inclusive Communications, which includes some of the practical considerations and steps we take, while we are working on a similar guide for Sustainable Communications.
We work to industry level standards for accessibility, while using powerful tools to measure and reduce carbon footprint of our websites and digital applications.
How do you deal with working across time zones?
Due to our global presence, we often work with clients from different time zones and find it can be a very efficient way of working. Managed correctly, we can work when the client in question is out of office, meaning they wake up to brilliant work in their inbox from Oxygen! We are also happy to schedule calls either at the very beginning or very end of our (GMT) working day, to accommodate time differences.
Are you hiring?
We are always on the lookout for ambitious, driven and passionate talent to add to our pool of associates we work with.
Do you do pro bono work?
We strive to offer one piece of pro bono work a year. And if not pro bono, we always ensure our rates are fair and reflective of the budget constraints of the organisation. We firmly believe in purpose before profit as a narrative for our work.
