Brand

Building ethical, mission-driven brands

Good brands don’t just look great, they stand for something. As a B Corp design agency, we collaborate with charities and purpose-led businesses to translate values into design and words that resonate. From sustainable brand guidelines to inclusive messaging frameworks, we make brands more cohesive, more human, and more meaningful to the people they serve.

Visual identity and brand guidelines

Your brand should be instantly recognisable. As a B Corp ourselves, we understand the importance of impactful branding for mission-driven businesses.

Logo concept development
Colour palette, typography and iconography development
Comprehensive brand guidelines
Accessible and inclusive design principles
Marketing template creation
Visual consistency
Brand audits and identity refreshes

Brand messaging and tone of voice

Strong messaging sparks connection. We co-create key messages that capture your brand’s personality and connects with your audience authentically.

Brand positioning
Tone of voice, tagline and hero statement development
Messaging framework and hierarchy
Language guidelines for internal teams
Mission, vision and values articulation
Audience persona analysis

Graphic design

Ethical graphic design is rooted in inclusion. Our work is bold, accessible, and consistent across every touchpoint.

Marketing and events collateral
Branded templates and toolkits
Print design
Presentation and pitch deck design
Infographics and data visualisation
Accessible and inclusive design systems
Digital assets

”

Oxygen has been fantastic. Our staff are happy with the new website and design, and Oxygen were really flexible in when and what they shared to wider stakeholders during the design process, presenting all their content clearly and with good rational when needed. This made it easy for us to keep everyone in the loop during the design process without having too many revision stages.

Tom McCulloch & Emily Lewis-Edwards

Joint CEOs - Community First Oxfordshire

The new aesthetic of the organisation will help our supporters recognise, connect with and support our mission, and reflect the values we hold dear. It is bright, colourful, positive and playful. This mirrors our focus on the power of education in having a positive impact on society, working together with communities to uplift its citizens, and showcasing the impact providing a safe, supportive learning environment can have on a child.

Sean Richardson

Founder, The Uganda School Project

We have been working with Oxygen for around 2 years now and we’ve been blown away with their creativity, input and overall responsiveness. They genuinely have felt like an extension of our own organisation and the quality of work has been very high.

Nick Billingham

Managing Director, Charity People