Synergy

The project

Synergy Global Consulting is an international consulting firm that helps businesses achieve positive social and environmental outcomes. With a range of services including consulting, training, and research, they have a team of experts with over 20 years of experience in the mining, energy, and other sectors.

We partnered with Synergy to improve its brand communications. Synergy needed a refreshed identity to bring consistency and clarity to their messaging. Our work included a brand audit, a messaging framework, and a social media toolkit. 

What we did

• Communications Audit
• Brand Messaging/Tone of Voice
• Brand Guidelines
• Graphic Design

Synergy needed to establish a clear and consistent brand message that reflected its values and mission while engaging a multicultural audience. Additionally, they required tools to support internal communication and training, including a professional and adaptable slide deck for presentations. 

We began with a brand audit to analyse Synergy’s existing assets, identify strengths, and address gaps. This formed the basis for a messaging framework. Together, we established a clear tone of voice aligned with Synergy’s mission and values, supported by guidelines to ensure consistent communication.

To enhance their communications further, we designed a social media toolkit with templates and content ideas for posts, along with sample campaigns and hashtag strategies to boost digital reach.

The project delivered a cohesive messaging framework, improved tools for internal and external communication, and practical social media templates to strengthen Synergy’s digital presence.

We enjoyed working with Synergy to achieve clarity in their brand communications. We hope the refreshed brand identity and tools will support Synergy’s growth when connecting with their clients!