Exhale

What are brand guidelines? Also known as a brand style guide or cheat sheet, brand guidelines are a reference point for anyone to understand who you are, what...

A few weeks back, we asked a simple question on a LinkedIn poll – “When rebranding, what’s the biggest mistake organisations make?” The answers were telling, but not in the way...

The word ‘Sustainability’ has become dirty – ironically. Say it and people yawn, the shutters come down and you lose them. And this isn’t due to a...

The annual report has a bit of an image problem. Too often, it’s seen as something you produce because you have to: a compliance exercise, a box ticked, a document...

It’s fair to say that in recent years, the marketplace has changed substantially when it comes to the types of brands standing out. Instead of...

There is a famous quote from the designer Victor Papanek in his book “Design for the Real World”, one of the first advocates for the ecological responsibility of design:...

For mission-driven organisations working to make the world a better place, starting with your look and feel can be an instant way to project your mission...

In the purpose-led sector, it’s tempting to believe that a strong mission speaks for itself. There is an assumed notion that if the cause is important enough, people...

Communication is much more than conveying a message, it’s a powerful way to connect, engage, and build trust with your audience. As communicators, we have a responsibility...

Charities exist to serve people and places – yet too often their branding feels disconnected from the communities they support. Place-based branding offers a more...

For businesses in Oxford, choosing the right brand agency can make a significant difference to how your brand is perceived and how effectively your business...

Small changes can have a big impact when it comes to the sustainability of your website. Taking a few small steps can often help reduce the digital footprint of your organisation. Compressing...