The project

Jamma is a philanthropic organisation dedicated to driving meaningful change in conservation, community development, and wellbeing. With a strong focus on Southern and East Africa, Jamma supports innovative projects that empower local communities, protect natural ecosystems, and promote mental and social wellbeing. Their work is rooted in collaboration, sustainability, and long-term impact for communities. We worked with Jamma to refresh their visual identity and build a new website.

What we did

  • Visual Identity
  • Brand Guidelines
  • Website Design & Development
  • UI/UX

Strengthening Impact

Jamma’s existing brand no longer reflected their structure, impact, or ambitions, and they needed a digital presence that better served their audiences. We helped develop sub-brands for Jamma’s three focus areas: Conservation & Communities, Innovation and Wellbeing, helping Jamma tell a more structured and compelling story, before creating a cohesive set of brand guidelines. 

Mockup of Jamma brand guidelines

Jamma Pattern

We developed the Jamma Pattern, featuring carefully selected colours and leaf motifs to help bring visual connection between ecosystems, focus areas and process pillars. The interwoven shapes highlight the complexity and connectivity of ecosystems, mirroring the collaborative, integrated approach central to Jamma’s mission.

Jamma homepage mockup

Highlighting impact

The Conservation & Communities site needed a clearer structure to provide a seamless experience for visitors, and align with Jamma’s commitment to sustainability. We simplified the navigation, and helped bring their projects to the fore. An interactive project map brought their initiatives to life, with clear signposting on the homepage to help users engage with Jamma’s impact.

Sustainable Web Design

We optimised performance to improve loading speeds and reduce the site’s carbon footprint, using Jamma’s pattern to add visual interest without increasing page size. The backend was designed for easy management, allowing Jamma’s team to update content efficiently.

View the Conservation & Communities website
Mockup of Jamma website
0.15
CO2 per page view
A
rating for carbon emissions
89
performance score

”Oxygen is a professional and attentive team that listens carefully and collaborates closely to create a website that truly reflects your organisation’s vision and goals.

Alison ChusneyJamma Conservation & Communities