Last month was London Climate Action Week, and a powerful reminder of the growing momentum behind climate action in our industry. At Reset Connect in London, we joined hundreds of businesses, and innovators for panels, workshops, and networking focused on accelerating the net zero transition.
We were also excited to attend the inaugural Good Ripple event, a new gathering that brought together purpose-led agencies, brands, and individuals passionate about using their skills for good. To round out the week, we co-hosted an intimate agency dinner with Clean Creatives, bringing together like-minded creatives and agency leaders to talk about the future of ethical advertising. We discussed the growing momentum behind the movement, the challenges ahead, and how we can work together to shift industry norms and hold ourselves accountable for a fossil-free future.
Ruth Davis
As the Strategic Engagement & Impact Lead and Co-Founder at Oxygen, I specialise in building strong partnerships, leading high-impact projects, and guiding organisations on how to embed sustainability into their communications and strategy. With a Master’s degree in Sustainable Development and a background in strategic and digital communications, I’ve worked with a wide range of organisations – from climate-focused startups and B Corps to membership bodies and community development charities. My experience spans brand development, messaging and strategy, and website projects, all with a clear focus on purpose and impact. At the core of my approach is collaboration. I’m passionate about aligning big ideas with practical action, helping teams turn values into value and purpose into progress.
