Podcasts

The Impact Files: S2, E5, PR recruitment, and changing the world with tiny actions, with Dean Connelly, Founder, Latte

This week, Ned Wells and Ruth Davis are joined by Dean Connelly, founder of LATTE recruitment, a specialist agency working across the communications sector in London, Sydney and Melbourne 🌍

We start with the state of the market 📊, and why recruitment often acts as an early signal for what’s happening across the wider agency world.

But the core of the conversation is values💡

Dean shares how Latte became part of Clean Creatives and what it means in practice to draw a clear line on fossil fuel work 🌱. That includes turning down revenue, stepping away from clients, and navigating the grey areas that come with complex agency structures.

This isn’t theoretical. It’s a real look at the trade‑offs small businesses face when values come into tension with commercial reality ⚖️

We also explore the influence recruiters can have 👥 — from shaping where talent flows, to helping candidates think more critically about the organisations they choose to work for.

A candid episode on recruitment, climate accountability, and backing your principles when it counts 🔎

Ruth Davis

Ruth Davis

Strategic Engagement & Impact Lead & Co-Founder at Oxygen

As the Strategic Engagement & Impact Lead and Co-Founder at Oxygen, I specialise in building strong partnerships, leading high-impact projects, and guiding organisations on how to embed sustainability into their communications and strategy. With a Master’s degree in Sustainable Development and a background in strategic and digital communications, I’ve worked with a wide range of organisations – from climate-focused startups and B Corps to membership bodies and community development charities. My experience spans brand development, messaging and strategy, and website projects, all with a clear focus on purpose and impact. At the core of my approach is collaboration. I’m passionate about aligning big ideas with practical action, helping teams turn values into value and purpose into progress.

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