At Oxygen, we spend a lot of time working with clients on their annual and impact reports. Read on to find out some of the tools we use to make your reports impactful and engaging!
Incorporate digital elements
Including engaging visuals, such as infographics, video and animation can make your annual report more accessible and can make complex information easier to digest. At Oxygen, we are big advocates of inclusive and accessible design, which you can read more about here.
Use your brand story
Craft a narrative that communicates your organistion’s unique personality. A well-crafted story can set you apart from the crowd and create an emotional connection between you and your audience. This can lead to an increased interest and build trust with your stakeholders.
Create content
Your report can be used to generate bite-sized content for your communications strategy. Extract key insights and thought leadership snippets to use as social media posts. This ensures your organisational impact is always front of mind.
Visually appealing
Don’t be afraid to be bold with your design. Annual and impact reports can be some of your most consumed content, and using bold visuals and striking imagery can help captivate your readers.
Make it interactive
Including elements such as clickable links, timelines and expanding sections allow your readers to explore deeper into certain topics. This enhances your audience’s experience in addition to making the report more dynamic.
Don’t forget the headlines
Make sure you include a highlights page or executive summary at the start of your report. Even if your stakeholders don’t have the time to read the whole document, they will easily be able to identify your main areas of impact.
Our team love working on projects that illustrate the amazing work our clients our doing. Get in touch today to find out how to breathe life into your reporting at hello@designedbyoxygen.com.
Ruth Davis
As the Strategic Engagement & Impact Lead and Co-Founder at Oxygen, I specialise in building strong partnerships, leading high-impact projects, and guiding organisations on how to embed sustainability into their communications and strategy. With a Master’s degree in Sustainable Development and a background in strategic and digital communications, I’ve worked with a wide range of organisations – from climate-focused startups and B Corps to membership bodies and community development charities. My experience spans brand development, messaging and strategy, and website projects, all with a clear focus on purpose and impact. At the core of my approach is collaboration. I’m passionate about aligning big ideas with practical action, helping teams turn values into value and purpose into progress.
