Brand

Building ethical, mission-driven brands

Good brands don’t just look great, they stand for something. As a B Corp design agency, we collaborate with charities and purpose-led businesses to translate values into design and words that resonate. From sustainable brand guidelines to inclusive messaging frameworks, we make brands more cohesive, more human, and more meaningful to the people they serve.

Visual Identity & Brand Guidelines

Your brand should be instantly recognisable. As a B Corp ourselves, we understand the power of impactful branding for mission-driven businesses. We create distinctive visual identities and brand guidelines for ethical, values-focused organisations that prioritise accessibility and inclusivity.

Brand Messaging & Tone of Voice

Strong messaging sparks connection. We co-create key messages that capture your brand’s personality and connects with your audience authentically. Ideal for charities wanting to reach new donors, B Corps looking to share their impact and sustainability organisations looking for fresh storytelling approaches.

Graphic Design

Ethical graphic design is rooted in inclusion. Our work is bold, accessible, and consistent across every touchpoint. From a one-off campaign to a full suite of assets, we help your communications feel polished, purposeful, and unmistakably yours.

Bespoke Strategy, Values & Messaging Workshops

Get everyone on the same page. Our Bespoke Workshops are collaborative spaces where teams uncover ethical brand values, shape consistent messaging, and build confidence in how to communicate. The outcome: a toolkit that strengthens brand recognition, deepens trust, and makes every piece of communication more consistent and impactful.

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Oxygen has been fantastic. Our staff are happy with the new website and design, and Oxygen were really flexible in when and what they shared to wider stakeholders during the design process, presenting all their content clearly and with good rational when needed. This made it easy for us to keep everyone in the loop during the design process without having too many revision stages.

Tom McCulloch & Emily Lewis-Edwards

Joint CEOs - Community First Oxfordshire

The new aesthetic of the organisation will help our supporters recognise, connect with and support our mission, and reflect the values we hold dear. It is bright, colourful, positive and playful. This mirrors our focus on the power of education in having a positive impact on society, working together with communities to uplift its citizens, and showcasing the impact providing a safe, supportive learning environment can have on a child.

Sean Richardson

Founder, The Uganda School Project

We have been working with Oxygen for around 2 years now and we’ve been blown away with their creativity, input and overall responsiveness. They genuinely have felt like an extension of our own organisation and the quality of work has been very high.

Nick Billingham

Managing Director, Charity People