At some point, every team hits this:
Different people saying slightly different things.
The website saying one thing. Sales saying another.
Nothing’s wrong, but nothing quite lines up either.
That’s a messaging problem.
A framework doesn’t need to be complex. In fact, it works better when it isn’t.
At its simplest, you’re answering three things:
- What do we do?
- Why does it matter?
- Why should anyone believe us?
If those answers aren’t clear (and repeatable) your message won’t stick.
A quick check: could three different people on your team explain what you do in roughly the same way?
If not, this is the work.
Next week, we distil it all into one line.
Ask those three questions in your next team meeting – see how many different answers you get.