Here’s something we see a lot of organisations struggle with: Your brand doesn’t need to reach everyone.
It needs to speak to the right people.
Truly effective audience mapping goes far beyond 20-slide personas based on demographics that no one looks at again. It’s about understanding motivations and pain points.
Job title, location, and online habits can only tell you so much.
What really matters is:
→ What they care about
→ What they’re struggling with
→ What they need from you (that they’re not getting elsewhere)
One action to take this week:
Write down your primary audience’s biggest frustration—in their words, not yours.
If you can’t answer that clearly, you’re not ready to communicate with them yet.
The more specific you are, the easier everything becomes (your messaging, your identity, your tone).
Next week: we bring it all together through something that often gets reduced to a poster on the wall – your values.