Westway Trust
Opportunity, Collaboration, Impact
The Project
Westway Trust is a community-led organisation that manages the 23 acres of space beneath the Westway flyover in North Kensington, London. We designed Westway Trust’s latest Impact Report to bring their refreshed brand to life through a clean, engaging and highly readable document.
What we did
- Reports & publications
- Data visualisation
Moving away from the image-heavy approach of previous years, the focus was on clarity, space and structure, allowing the content and data to lead. We designed both a digital version as well as a print optimised report, using QR codes to access links and further information.
Centred around Westway Trust’s tagline ‘Opportunity, Collaboration, Impact’, the final document balances insight and storytelling, creating an impactful yet approachable report that clearly communicates Westway Trust’s achievements while reinforcing their refreshed brand identity.
