The project

The WILD Network is a global movement dedicated to developing strong and inclusive leaders. WILD aims to enable women and men tackling the world’s toughest problems to increase their impact by refining their leadership behaviours. Oxygen’s sister agency, Oxford HR, is a longstanding partner of the WILD Forum, the WILD Network’s flagship event. WILD hired the Oxygen team to create an impact report based on their last five years of activity.

What we did

  • Reports & publications
  • Data visualisation
Mockup of WILD report
Mockup of WILD report

The report needed to communicate the reach and value WILD has, and what the organisation had learnt about enabling stronger leadership and a more inclusive development sector. The report was launched at the 2022 virtual WILD Forum as a digital-only document, with infographics, statistics and learnings in an easy-to-read format in line with WILD’s brand and visual identity.

The Oxygen team took time to listen to feedback interviews, watch WILD Forum presentations and read existing WILD content to identify key themes and present this information in a way that was engaging and easily digestible.

Vital to this was a bright, clean visual feel. We incorporated each of WILD’s 5 core colours to segment the 5 sections of the report, with a bold use of colour throughout the document. In order to maintain the essence of a physical report, we presented the final version using Issuu, a digital flipbook software, to best highlight the double-page spreads.

Mockup of WILD report
Mockup of WILD report

The final report illustrates the vital work that the WILD Network is doing in mission-driven leadership and provides the reader with information on their programmes and events.

”I highly recommend Oxygen to companies looking to work with creative, well-integrated teams willing to go the extra mile. Oxygen’s writer delved into a mountain of content and did a beautiful job surfacing the most important points, that she then wove together into a compelling narrative. The designer – well – the attractiveness and clarity of the final product speakers for itself! And the project management was superb, ensuring that we hit our deadlines and functioned like a cohesive, well-oiled machine, under tight deadlines.

Fiona MacaulayFounder/CEO - The WILD Network