The project

Charity People are a UK based recruitment organisation, devoted purely to the UK Charity sector. Set up over 30 years ago, they are passionate about helping non-profit organisations recruit more effectively, more efficiently and more inclusively. Having placed over 30,000 people into paid and voluntary roles, they are driven by making impact driven appointments that can genuinely change the world. Oxygen have worked with Charity People since 2020, supporting them with marketing and communications planning, a brand refresh, values workshops and two website design projects.

What we did

  • Visual Identity
  • Brand Guidelines
  • Tone of Voice
  • Website Design & Development
  • UI/UX
  • Values Workshops
Mockup of Charity People brand guidelines
Mockup of Charity People document

Aligning Values with Digital Presence

At the end of 2024, Charity People wanted to revamp their values and have this reflected across their website. It began with a values workshop, a strategic session designed to unearth what truly drives them. This was the foundation for a broader transformation, leading to a refreshed website that brings their purpose to life. The workshop helped clarify Charity People’s vision and values, reinforcing their commitment to purpose-driven recruitment. It set the stage for their next phase of growth, giving them a clear framework to guide their messaging, decision-making, and engagement with their community.

Mockup of Charity People website

Improved digital experience

Following the values workshop, Charity People wished to evolve their website to reflect their updated values, their B Corp certification and strengthened positioning as a recruitment partner that understands and champions the charity sector.

We worked closely with their team to craft an enhanced digital experience, with messaging that builds on the language developed during the values workshop. The result was a site that reflected all that Charity People represent, designed to connect with charities, job seekers, and employers alike. It speaks with clarity making their brand story as engaging online as it is in person.

By refining the values, and messaging, we were able to build a website that is both meaningful and effective, supporting Charity People as they continue to make a difference in the sector.

View the Charity People websiteRead about the values workshop
93
Homepage Lighthouse Performance Score
40
Increase in users
0.055
CO2 for return visitors

”We have been working with Oxygen for over 3 years now and we’ve been blown away with their creativity, input and overall responsiveness. They genuinely have felt like an extension of our own organisation and the quality of work has been very high. They seem to have mastered the balance of how much communication we as an external partner needed. Ultimately this partnership has exceeded my expectations, providing an output that I am sure matches what we might have hired someone to do as part of the staff team, at a fraction of the cost.

Nick BillinghamManaging Director - Charity People