We’re not your average agency

As the CEO of Oxygen, I bring over 18 years of marketing expertise, combining a passion for purpose with a proven track record of creating impactful brand stories. Having worked across both in-house and agency environments, I’ve developed and executed transformative campaigns for global brands like P&G, Delta Airlines, Barclays, and Nissan. Since 2019, I’ve shifted my focus to the mission-driven sector, where I partner with organizations to understand their core values and craft communications strategies that accelerate the achievement of their objectives. I am driven by the opportunity to inspire, connect, and innovate, constantly seeking new ways to create meaningful impact for both clients and communities.

I'm a multi-disciplinary designer, with many years of experience designing graphics with impact and seamless user experiences. I started my career designing consumer products, but have since worked on a diverse range of projects from leading brand refresh projects for charities like Sculpt, Jamma and TUSP, sustainable and user-friendly website re-designs for CTRF, Climate Change Coaches and Mokoro to large internal communication projects for WWF and Oxford HR. I'm passionate about the use of design as a tool for positive social change, and with particular interest in projects tackling racial inequality and children’s social care. Recently I was appointed as a Trustee for the new charity Board Racial Diversity UK, working to improve representation within the UK charity sector.

As the Strategic Engagement & Impact Lead and Co-Founder at Oxygen, I specialise in building strong partnerships, leading high-impact projects, and guiding organisations on how to embed sustainability into their communications and strategy. With a Master’s degree in Sustainable Development and a background in strategic and digital communications, I’ve worked with a wide range of organisations – from climate-focused startups and B Corps to membership bodies and community development charities. My experience spans brand development, messaging and strategy, and website projects, all with a clear focus on purpose and impact. At the core of my approach is collaboration. I’m passionate about aligning big ideas with practical action, helping teams turn values into value and purpose into progress.

I'm a multi-disciplinary graphic designer, joining the Oxygen team in 2022. With a BA (Hons) in Graphic Design from The University of Edinburgh, I’m passionate about all things design and technology, exploring how these can be used as a force for good. My main areas of interest lie in climate action and sustainability, and I bring a rich and playful design process to Oxygen, creating effective and meaningful solutions that thrive across digital and print.

I'm a communications professional with an MA in Diplomacy and Foreign Policy from City, University of London. My experience has cultivated my skills in project management along with content creation. At Oxygen, I enjoy leading multiple projects, translating client needs into clear plans, creating impactful content across our social platforms and supporting our creative teams. I'm passionate about the environment and believe in the power of communication to drive positive change for people and the planet.

Sophie is a branding and communications consultant who works exclusively with impact-focused organisations. With a background in social impact, higher education, and years of senior communications experience, Sophie specialises in designing and delivering transformative brand messaging projects that help organisations communicate who they are and what they do. Sophie is adept at synthesising large volumes of qualitative and quantitative data into cohesive and engaging narratives that strengthen organisational reach and resonate with diverse audiences. Before founding Birdy Communications, Sophie played a key role in the Skoll Centre’s senior management team and led the centre’s rebranding project from 2022 to 2023. Sophie works as a strategic partner to Oxygen on brand strategy projects.

For over a decade, I’ve been crafting impactful communication strategies that bridge the gap between a brand’s vision and mission and their audience’s needs and desires. I’ve had the pleasure of working with brands like Ikea, WWF, Charity People, Visit Sweden and Trafalgar Travel, in addition to an eclectic mix of small businesses and creative agencies. I believe in the importance of protecting the rights of all people and the planet we call home, which is why I am committed to working with businesses on a mission to make the world a better place. My recipe for an effective communication strategy is to mix the art of storytelling with the science of behavioral psychology and a healthy splash of emotional intelligence. As a certified Social & Emotional Intelligence Coach, my focus is on creating messaging that connects, inspires and motivates. Because at the end of the day, it’s not about B2B, or B2C, or internal comms. It’s about people communicating with people.

As Oxygen’s copywriter, my passion is crafting compelling narratives. Having graduated with firstclass honours in Journalism, my natural inquisitiveness has seen me write across a wide variety of subject areas, from music and sports to food and travel. I love getting to the heart of each and every business that I work with, priding myself on producing copy that epitomises their beliefs and motivations. More recently, I’ve written for a purpose-driven business aiming to tackle climate change. Whether it be social media, blog posts or landing page copy, I hope to use my work to champion more organisations that are making the world a better place.

I'm a dedicated, ambitious and efficient designer with a project-based mindset, continuously developing new skills and staying updated on the latest graphic design techniques and technologies. My design journey began in a Liverpool marketing agency, where I gained extensive experience in both print and digital projects. Today, I work as a freelance graphic designer, passionate about editorial design, photography, and sustainable lifestyle. Raised in a house where nature was always on the top of mind, I'm proud to be able to work with people who value eco-friendly solutions in everyday life as well as at work.

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